WELCOME



Hello, I'm Gonzalo Matamala 金龙 ,
a Chilean executive specializing in market expansion across Asia Pacific & China, focusing on Asia Fruit - Agribusiness and Logistics .



Asia Fruit | Agribusiness & Logistica | Market Expansion ASia Pacific





BIO





I am a dedicated husband and father with a global mindset and a passionate advocate for the Asia Pacific region. Over the past 16 years, I have concentrated on cultivating connections between Latin and North America and the Asia Pacific, particularly in Mainland China, Hong Kong, Vietnam, and Thailand.


My experience as an executive in the FMCG , Asia Fruit and fresh produce sectors has enabled me to effectively bridge business opportunities across these diverse asian markets.


I have a proven track record of developing businesses in these countries by setting strategic long-term goals and building essential customer relationships to drive financial and commercial success. Resilient and self-motivated, I thrive in multicultural environments and excel under pressure.



EXPERIENCE





Frutura Asia

General Manager Asia Pacific & China

P.R.China / Guangzhou


Giddings Fruit

General Manager China & APAC

P.R.China / Shanghai


Gesex

General Manager China Office

P.R.China / Shanghai


Fruit Color Company

General Manager

P. R. China / Hong Kong


Banco de Chile

International Financial Institutions

Chile / Santiago


Prochile

Head of Investment and Trade

P.R. China / Beijing


Maria Pinto Municipality

Director of Planning

Chile / Maria Pinto






EDUCATION





Quantic School of Business and Technology

MBA

USA


The University of Hong Kong

FINTECH Program

Hong Kong


Tsinghua University

Master in Management

Public Administration

Beijing, P. R.China.


Language and Culture University

Advance Chinese Language Studies

Beijing, P. R. China


Nanchang University

Chinese Economy and Development Certificate

Nanchang, P. R. China


Universidad del Desarrollo

Bachelor in Business Administration

Santiago, Chile.





SKILLS





Business Development | China | Coldchain Logistics | Sales | APEC | Asia Pacific| International Trade| Financials | Social Media |

Asia Pacific & China General Manager | Sales | Import | Distribution Strategy | Price Transfer | P&L Management | Cross Cultural Team | Leadership | Public Relations




#Cooking #Travel #Experience





Publications & CONFERENCES





Some of my publications and conference



Blueberry Comitee



Member of the China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products (CFNA)



Mindfood Club



Speaker at Business Conference Mindfood Club in China



El Mercurio - Revista del Campo



Industry Spokesman - China & Asia



International Fruit Conference



Panelist IFC



AsiaFruit Magazine



Talking Heads



London Business School



Panelist on 14th LBS China Business Forum



Produce Report



Article on plum market to china



Red Agricola



Cherry colapse in China due to rumors of covid



El Empresario



Column on fresh fruit market in china



Diario Financiero



Column on chilean Financial Times regarding local consuption



Diario Financiero



Column on chilean Financial Times regarding strong economic development



Diario Financiero



Column on chilean Financial Times regarding Economic recovery of China.



Fresh Plaza



Coverage on the sucessfull introduction of chilean nectarines to p.r.china.



SEAFOOD SOURCE


CHILEAN SEAFOOD PENETRATION IN CHINA, ON REGARDS TO SALMON AND LOBSTER.


ASIA FRUIT MAGAZINE



TALKING IDEAS ABOUT CHINA FRESH FRUIT INDUSTRY



Produce Report



China potential for club variety grapes



The Asset Magazine - China Construction Bank



RMB internationalization. potential for latinamerican operations in china.



PROCHILE - Trade Commsision of Chile


organic market overview in the chinese market


PROCHILE - Trade Commission of Chile


pork/swine market overview in the chinese market


CHINA LATINAMERICA OUTBOUND INVESTMENT



SPEAKER



EL MERCURIO



COMMENTS ON DOUBLE TAXATION AGREEMENT BETWEEN CHINA AND CHILE